Monday 12 December 2011

New App Elevates Singapore's Cosmopolitan Lifestyle to a Whole New Level


Want to know the best way to enjoy and get around in Singapore? Look no further: a hot mobile app is set to revolutionise the City’s nightlife and entertainment scene. Called WATSinside, the new app features a wide range of useful features that allow users to enjoy the city's vibrant and cosmopolitan lifestyle to the fullest.

With WATSinside, users check into an establishment to receive instant offers and promotions such as 1-for-1 deals, extended happy hours and other perks. They can also access an informative and interactive directory of the most exciting nightlife entertainment and F&B outlets on the island. In addition, they can see an updated calendar of events and happenings in town, register for or buy event tickets and receive their mvites (mobile invites), which will be their admission token to attend their chosen event.

A breakthrough app that lets people enjoy their lifestyle on a whole new level, WATSinside also enables users to view livestreaming videos of parties or events and let them watch the action unfold in real time even before they get there. They can also see the live feed of updates from other subscribers, as well as share photos, which automatically links to their Facebook account.

The ultimate app & marketing tool

WATSinside is the ultimate app not just for clubbers and foodies but also for business owners who want to promote their establishments. It is an effective platform for them to reach out to their target market, consisting of 18 to 35-year-old tech-savvy undergraduates and young professionals who love to party, eat out and have fun.

For business owners, WATSinside is indeed a means for them to drive and grow their business efficiently. It’s like having their very own branding app, which is definitely a must for hip and cool establishments.

Those who want to stand out in today’s competitive market can benefit a lot from WATSinside. By utilizing the app as their marketing tool, owners can cut down on their operating costs since the app eliminates the need of hiring expensive marketing and PR people. They can tap WATSinside’s increasing number of members, with the app expected to hit 150,000 downloads by the end of the year.

Furthermore, business owners can update their listing, events and promotions conveniently since WATSinside is also a web-based application unlike other apps in the market. This gives them full control of what they want customers to see instantly and presents an opportunity for them to reach and engage existing and potential customers in real time.

Riding the mobile app wave

The development of WATSinside comes at a perfect timing, with apps sweeping across Singapore. According to a survey conducted by Synovate, 89% of Singaporeans never leave the house without their mobile phones, the highest percentage in the world. A Nokia research also revealed that our country has the biggest “app-itite” globally, with 67% claiming to own up to 30 apps in their mobile phones. The study likewise showed that Singaporeans are keen users of mobile Internet services, with 60% regularly using mobile web and applications as part of the lifestyle.

Indeed, the app wave is here to stay and grow even bigger, as mainstream users demand more sophisticated functionalities to address their needs. In fact, the Infocomm Development Authority of Singapore (IDA) has allocated S$15 million to spur the development and adoption of apps and mobility solutions in the retail, hotel and attractions, and food and beverage (F&B) sectors.

It’s not a surprise that as early as now, prestigious companies have tied up with WATSinside. One of Singapore's Telecommunications giant StarHub will be running a series of aggressive promotions with the WATSinside app. Alcohol suppliers Asia Pacific Breweries (APB), Beam Global Asia, and Moet Hennessy Diageo (MHD) have also thrown their full support for WATSinside, recognising what a game-changing app WATSinside truly is.

Launch parties across the island

A series of launch parties have been lined up across the island to promote WATSinside. These premium parties will have exclusive invites and will feature free flow alcohol and drinks, live entertainment, and giveaways of smartphones and other cool prizes.

To get a mVite to these exclusive parties, anyone just have to download WATSinside from the App Store or Android Market and register for the events. They also stand a chance to win premium prizes monthly if they recommend their friends to download and register for WATSinside.

It’s time to chill, party and relax with WATSinside! For more information, log on to www.watsinside.com.

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